New York University currently offers around 1,500 majors, so providing prospective and current students a comprehensive location to find a program they’re interested in studying has been a challenge. Bureau Blank worked with NYU to develop an online program finder to address this issue.
Leading the UX and visual design aspects of this project, I began by conducting research in the form of competitor analysis and user interviews. Users were divided into three primary audiences: prospective high school students, current undergrad students with undeclared majors or considering graduate degrees, and working professionals looking for CE programs.
The research informed users personas with very different needs. Some were browsing and required inspiration while others needed to target very specific information quickly. We led a wireframing workshop with key stakeholders and potential users to uncover methods of accommodating these needs. I used these sketches as inspiration when creating formalized wireframes, then conducted user testing to ensure our ideas would work.
The final part of the project involved creating pixel-perfect visual designs, across four breakpoints, that were handed over to NYU developers for production.