This week we’ve been visiting Nashville. The primary reason was for a wedding, and thankfully we got a day to explore and be tourists too. You can’t visit Music City without visiting a few honky tonks on Broadway (where we caught the amazing Johnny Hiland playing a cool set), and we had to check out the Country Music Hall of Fame too. As a designer though, the highlight for me was the Hatch Show Print tour.
Hatch have been producing beautiful letterpress designs and gig posters since the 1800s, and in all that time the technology has stayed pretty true to the traditional methods. As someone who’s been using a Mac for their entire design career it’s truly eye-opening to watch these designers concept, set up, and print their designs themselves without ever opening Photoshop.
As part of the tour we got to print our own small piece. It would have been great it we could have designed something ourselves, or even typeset our own names, rather than print the Hatch logo, but the experience was great.